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Effective Date: February 4, 2026 Last Updated: February 4, 2026
This Privacy Policy (“Policy”) describes how Cedar Pointe, LLC (“Cedar Pointe,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you access or use our website located at https://www.cedarpointehomes.com (“Site”), visit our model homes, or otherwise interact with us. As a luxury home builder based in St. George, Utah, we are committed to protecting the privacy of our prospective homeowners. By using our Site or providing your information, you consent to the data practices described in this Policy.
We collect information that identifies, relates to, describes, or could reasonably be linked to you (“Personal Information”).
We may collect Personal Information you voluntarily provide, including your name, email address, phone number, and other contact details submitted through lead forms; information regarding your interest in specific floor plans, homes, lots, or communities; and the content of messages or inquiries you send through our Site, email, phone, or other communication channels.
When you visit or interact with the Site, we may automatically collect certain information using cookies, pixels, and similar technologies, including IP address, browser type, device identifiers, and general usage data. We use tools such as Google Analytics 4 (GA4) and Hotjar to understand how visitors navigate the Site, including pages viewed, scrolling behavior, and interactions. We also use the Meta Pixel and similar technologies to deliver relevant advertising to you on social media and other platforms after you visit our Site.
We may receive information about you from third parties, including our real estate partner, Red Rock Real Estate, or other licensed real estate professionals you engage with, for the purpose of coordinating tours, communications, and the home-buying process.
We use Personal Information to provide requested materials such as brochures, floor plans, and digital downloads; to personalize marketing communications and recommend homes or communities that may match your interests; to manage leads and communications through our customer relationship management (CRM) system; to operate, maintain, and improve the Site; and to comply with legal obligations and protect our rights and property.
By providing your mobile phone number through our Site or other interactions with Cedar Pointe, LLC, you provide your prior express written consent to receive marketing and informational calls or text messages (SMS/MMS) from Cedar Pointe, LLC, including messages sent using automated or CRM-based dialing technology. Messages may include updates regarding communities, lot availability, construction milestones, events, or promotions. Consent to receive communications is not a condition of purchase. Message frequency may vary, and standard message and data rates may apply. You may opt out at any time by replying STOP to any text message, and you may request assistance by replying HELP.
Cedar Pointe, LLC does not sell your Personal Information for monetary consideration. We share information only in the following circumstances: with our preferred real estate partner, Red Rock Real Estate, to facilitate tours, consultations, and sales communications; with service providers and vendors who perform services on our behalf, such as CRM platforms, website hosting providers, analytics providers, and advertising platforms; and as required by law, regulation, subpoena, or legal process, or when necessary to protect the rights, safety, or property of Cedar Pointe, LLC, our visitors, or others.
We respect the rights granted to Utah residents under the Utah Consumer Privacy Act (UCPA). Subject to applicable law, you may request to confirm whether we process your Personal Information; request access to the Personal Information you have provided to us; request deletion of Personal Information you have provided; and opt out of the processing of your Personal Information for targeted advertising purposes. Requests may be submitted using the contact information provided below, and we will respond in accordance with Utah law.
Because residential home construction and purchasing involve long-term planning and extended sales cycles, we retain Personal Information for as long as reasonably necessary to provide our services, maintain our relationship with you, comply with legal and regulatory obligations, and maintain appropriate business records, including those required under Utah real estate laws.
The Site uses cookies and similar technologies to enhance functionality, analyze performance, and support remarketing efforts. Third-party cookies or integrations may be used when you engage with features such as virtual tours (including Matterport) or live lot availability tools (including MLS services). You may manage or disable cookies through your browser settings, though doing so may affect Site functionality.
We implement reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, use, or disclosure. However, no method of data transmission or storage can be guaranteed to be 100% secure, and we cannot guarantee absolute security.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact: Cedar Pointe, LLC, 76 W Tabernacle St, St. George, UT 84770. Email: info@cedarpointehomes.com
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